Oracle Marketing Cloud 1Z1-1031

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
B) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.

2. Which of the following is a real world use case for a search campaign?

A) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
B) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C) Leverage the device-bridging technology to find users across their devices.
D) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
E) Ensure customers receive relevant offerings when landing on the site page.

3. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Audiences API
B) Ping API
C) Pixel URL API
D) User Data API
E) Taxonomy API

4. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Web Developer
B) Media Execution
C) Program Manager
D) Data Analyst
E) Audience Creation Specialist
F) Executive Sponsor

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Full agency control
C) Horizontal regional empowerment
D) Global DMP nerve center
E) A single seat shared by all regions

Solutions: