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Salesforce Marketing Cloud Consultant MKT-101

MKT-101

Exam Code: MKT-101

Exam Name: Build and Analyze Customer Journeys using Marketing Cloud

Updated: Aug 13, 2026

Q&A Number: 157 Q&As

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Salesforce MKT-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Introduction to Salesforce Marketing Cloud: This section of the exam measures the skills of a Marketing Cloud Administrator and introduces the basic structure, tools, and functionality of the Marketing Cloud platform. It explains how marketers can use its features to deliver personalized, data-driven customer experiences across multiple channels.
Topic 2
  • Data Management: This section evaluates the knowledge of an Email Campaign Specialist in organizing, segmenting, and synchronizing contact data. It covers how to create data extensions and ensure accurate data handling for targeted marketing efforts.
Topic 3
  • Email Message Design and Creation: This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
Topic 4
  • Message Testing, Delivery, and Email Marketing Best Practices: This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.
Topic 5
  • Marketing Automation: This section focuses on the Marketing Cloud Administrator’s ability to use automation tools like Automation Studio and Journey Builder to build and execute automated campaigns that guide customers through personalized journeys.

Reference: https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud#

MKT-101 Related Exams
JB-101 - Journey Builder 101
MCC-201 - Marketing Cloud Connect Essentials
Related Certifications
Application Architect
Salesforce Business Analyst
Community Cloud Consultant
Salesforce Pardot Consultant
Salesforce Associate
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