Adobe Journey Optimizer AD0-E607

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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An e-commerce manager is setting up the company's first real-time "abandoned cart" journey.
The audience for this journey must qualify members the instant they add a product to their cart but do not complete the purchase within 15 minutes.
Which audience evaluation method is required for this time-sensitive use case?

A) Edge
B) Scheduled
C) Batch
D) Streaming

2. A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

A) Two treatments (A, B) and a control group, which will automatically receive a third version.
B) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
C) One experiment for A vs. the original, and a second experiment for B vs. C.
D) Three treatments (A, B, C) with the audience split evenly between them.

3. A technical marketer is explaining the offer selection process to a new team member. They describe how the system narrows down offers for a given profile.
When a profile is evaluated against a decision, what is the correct sequence of steps the Offer Decisioning engine performs?
1. The engine determines which offers the profile is eligible for based on each offer's rules.
2. The engine applies frequency capping and other constraints.
3. The engine selects the best offer(s) from the eligible pool based on ranking criteria.
4. The engine filters the offers based on the placements requested.

A) 4, 1, 3, 2
B) 1, 3, 2, 4
C) 1, 4, 3, 2
D) 4, 1, 2, 3

4. A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.
What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?

A) A Reaction activity
B) An Event activity
C) An Audience Qualification activity
D) A Read Audience activity

5. A junior marketing associate needs to create a promotional email. A core requirement is that the email must strictly follow the company's brand guidelines, which are embedded in a standard layout including a specific header, footer, and brand colors.
What is the best starting point for the associate to create this new email and ensure brand consistency?

A) Import an HTML file containing the required layout.
B) Use a pre-existing Content Template that has been designed with the standard brand layout.
C) Create a new Campaign and add an email action.
D) Create a new email from scratch and manually apply the brand styles.

Solutions: