Salesforce Certification EEB101

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Salesforce Email Essentials (EEB101) Sample Questions:

1. Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?

A) Send Email Activity
B) Send Throttling
C) Send Flow
D) Triggered Send

2. Where can a marketer see the performance summary of a recent email send?

A) Overview Tab within Tracking
B) Job Links tab within Tracking
C) Send Performance Tab
D) Summary tab

3. What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

A) Share the email program's value proposition
B) Send three emails on the first day after sign-up
C) Require that the subscriber refer a friend
D) Personalize email content

4. A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

A) Encrypted SFTP
B) Enhanced SFTP
C) File Transfer
D) Data Loader

5. A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A) Journey Builder Fire Event Entry Source
B) Automation Studio Schedule Starting Source
C) Journey Builder Import Activity Entry Source
D) Automation Studio File Drop Starting Source

Solutions: