GCCC Global Communication Certification Council SCMP

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

A) Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.
B) Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.
C) Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
D) Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.

2. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
B) When sharing the speaker's ideas.
C) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
D) When the speaker pays for mentioning her name on the blog.

3. Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A) Scan channels to see which employees are already speaking about the organization.
B) Automatically make members of the communication team the ambassadors.
C) Establish social media guidelines for ambassadors.
D) Create a social media account for the CEO and post on their behalf.

4. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Agree to be interviewed off the record.
B) Decline the interview.
C) Agree to be interviewed based on the relationship with the reporter.
D) Agree to interview with the chief financial officer (CFO) rather than the CEO.

5. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it provides a place to share information
B) How it impacts online presence
C) How it supports business objectives
D) How it creates interest in employee activities

Solutions: