GCCC Global Communication Certification Council SCMP

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GCCC Strategic Communication Management Professional Sample Questions:

1. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:

A) references for the consultant who drafted the program.
B) links to applicable local criminal law.
C) punishments and rewards for employee behavior.
D) consistent, clear messages about values.

2. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Interviews be conducted after layoffs have occurred.
B) Volunteers from the entire group be solicited for interviews.
C) Only the managers who will not be laid off be interviewed.
D) A random sampling of the managers be interviewed.

3. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.
C) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D) Aggressively push back against criticism.

4. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.
C) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D) Aggressively push back against criticism.

5. Media content analysis is a systematic procedure used for:

A) defining the most popular media.
B) selecting the best media channel.
C) understanding public opinion trends formed under media influence.
D) defining what media are talking about.

Solutions: