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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Increase the font size (over 16pt) to make the content easier to read.
B) Reduce line spacing to fit more content on the screen and reduce scrolling.
C) Remove role="presentation" from layout tables to support assistive technologies.

2. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Configure Field-Level Encryption in import file.
B) Manager Files in File Transfer.
C) Specify character encoding in import file.

3. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Send Throttling
B) Sender Authentication Package
C) Einstein Engagement Frequency

4. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Select an automation to populate the Entry Source Data Extension.
B) Select theRecurring schedule type for the entry source in Journey Builder.
C) Schedule and activate Triggered Sends for the messages in the journey.

5. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A) A Utilize exit criteria for thejourney.
B) Use the Update Contact a:
C) Ensure the Contact entry mode is No re-entry

Solutions: