Salesforce Marketers MC-201

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?

A) 4,000
B) 2,500
C) 3,500
D) 3,000

2. A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?

A) The A/B test winning variation has not been determined.
B) The winning variation did not have any clicks.
C) The A/B test v/as a tie between the two variations.
D) The winning variation did not have any opens.

3. What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

A) The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement
B) The Opportunity must have the "Marketing Cloud Account Engagement" record type.
C) The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
D) The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

4. What are the benefits of warming up an IP address?

A) Build up email reputation
B) Avoid IP Blacklisting
C) IPs don't work well when cold
D) Increase Deliverability

5. A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?

A) An error message is displayed on the form preventing the prospect from submitting
B) The submission of the form retrieves and restores the previously deleted prospect information including activities.
C) No new prospect is created because the prospect had previously been permanently deleted.
D) A new prospect is created even though the prospect had previously been permanently deleted.

Solutions: