Salesforce Marketers MCE-Admn-201

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A) Data retention settings were incorrect in the data extension.
B) Contact Builder was not configured properly.
C) The data extension was not configured as sendable.
D) The email address in All Subscribers is prioritized.

2. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Goals are created to evaluate journey performance.
B) Contacts are evaluated against the goal after a wait activity.
C) Each contact is assigned an individual goal.
D) Goal target statistics are stored in a data extension.
E) Goals can act as exit criteria.

3. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A) Data Manager and Analyst
B) Content Creator and Marketing Cloud Viewer
C) Analyst and Marketing Cloud Viewer

4. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A) Data extensions allow for add/update Import activity.
B) Data extensions support Customer ID to be used as Subscriber Key.
C) Data extensions are necessary for Contact Builder
D) Data extensions can store HTML code as an attribute.

5. Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

A) Use a third-party system to identify and delete duplicate Contact Keys.
B) Strategically control the Contact Key values and tie records together across channels using this key.
C) Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
D) Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.

Solutions: