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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A) B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
B) B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
C) B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
D) B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

2. Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A) Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
B) Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
C) Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
D) Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

3. A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A) User sync mapped email address
B) Table action updated users
C) Marketing Cloud Account Engagement Admin changed each email address
D) Import and update users

4. LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A) Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
B) Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
C) Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
D) Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

5. LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A) Marketing data sharing rules on opportunities
B) Marketing data sharing rules on prospects
C) Marketing data sharing rules on contact roles
D) Marketing data sharing rules on accounts

Solutions: